Popjustice tells it like it is

I love Popjustice, especially when it publishes posts like this one. On the monstrosity that is “Samanda”:

The thing is, this is not a pop single and the two women fronting it are not pop singers. This is not a pop career. This is an example of a fairly shrewd management team building a fleetingly lucrative brand around two people, using pop music – and the pop charts – to raise profileand increase the money they can make from public appearances, endorsements and various other non-musical ventures. It’s a way of getting Samanda in the papers, on the pop TV channels, on the radio: it’s maintaining profile (and therefore earning potential) without having to pay for any advertisements.