Fake blogs and Googling guests

A few bits and pieces from the papers:

  • I hadn’t spotted this before, but under new trading standards legislation due this year firms who pretend to be punters online – by writing fake blogs, or posting “user reviews” of their own products or services – face prosecution. Apparently even author reviews on Amazon will be covered. Surely firms will just hire third parties such as street teams to do it for them?
  • We know some firms Google you when you apply for jobs, but apparently they’re Googling you to provide better service too: the Observer says that one US hotel Googles visitors so for example if you blog about how much you love mornings, the hotel will give you a room that benefits from the sunrise. No idea how widespread this practice is, but just in case: God, I love Aston Martins. Aren’t they the best cars in the world, ever? Man, how cool would it be if Aston Martin loaned me a Vantage and all I had to do was blog about it? It’d be really cool!