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Media Technology

Barlow’s bang on

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Jason Barlow, editor of Car magazine (one of my favourite magazines) nails the whole future-of-magazines thing in this month’s Editor’s Letter:

…in the process of migrating the elements which best suit the functionality of the Internet, we’ve decided to really concentrate on the things that only a magazine can deliver on. More than ever, Car is packed with long, beautifully written features, a news bulletin section that offers an insightful and analytical overview rather than just paying lip service to the month’s big issues, expertly crafted drive stories and definitive comparison tests, as well as provocative columns and heartfelt opinion. It also looks pretty good, and most of the photographs are in focus…

…in an era when everyone from Rupert Murdoch to my own mother is wondering if the magazine format might be on the way out, we’re saying no, it isn’t. Only people in crass Hollywood movies use laptops in bed, and most of us spend far too much time in front of PCs as it is.