Microsoft admits: the Zune “iPod killer” exists. Hype time!

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Microsoft has finally confirmed that its iPod-killer project, Zune, exists. Engadget has a good write-up of what we know, what we think we know and what we don’t know for sure, and the insider blogs have already appeared: ZuneInsider and Madison & Pine.

It’s all very interesting. More hype here and here.

11 thoughts on “Microsoft admits: the Zune “iPod killer” exists. Hype time!

  1. Gary says:

    I do hope they change the name, for two reasons: it’s crap, and it’s potentially confusing (Creative’s range of iPod-rivals is the Zen).

    I’m intrigued by all of this but I’m doing Real Work and don’t have time to blog about it just yet :) The hype sites are pretty transparent, but I do think Microsoft is hoping to do something that isn’t Just Another iPod Rival – although as everyone, me included, is saying it’s supposed to be an ‘iPod killer” that might prove difficult to get across.

  2. Gary says:

    Sorry, meant to add: there’s a *massive* amount of “fan” sites already, and all the ones I’ve seen are clearly viral marketing. That could get very annoying very quickly.

  3. Stephen says:

    I dunno how MS thought they could get away with astroturfing; it’s not like any other MS product has grassroots fan sites.

  4. Gary says:

    You’d have thought that at least they’d stagger the timing, rather than have 17 or 18 fan sites appear simultaneously. It seems rather inept.

  5. david says:

    From zunescene

    “The iPod has a new enemy in town, with advanced wifi technology and a superior RAID 5 hard drive system.”

    OK. 2 points. Advanced WiFi? I’m not sure I could use that since I’ve only got a normal WiFi router.

    Raid 5. WTF? This thing has got more than 3 hard drives in a form factor that, at least by the looks of it, cannot take a single 2.5″ HDD? I know that there have been some advances in microdrives but if this thing has 3+ microdrives then you are moving it pricewise from being an Ipod rival to being a small family hatchback alternative.

  6. Gary says:

    > do you think it’s a bot?

    Not according to the whois…

    David, think The Onion. Two high speed cooling fans?

  7. tm says:

    >I should go straight to bed after pub

    yeah, but it would be quite amuzing if microsoft took the ‘re-use the xbox model’ thing too far and produced a personal music player the size of a PC now, wouldn’t it…

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