The iPad 2 is £399
That, boys and girls, is Apple waving its arse at its rivals.
Wi-Fi only: £399 / £479 / £559
Wi-Fi and 3G: £499 / £579 / £659
5 Responses to “The iPad 2 is £399”
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That, boys and girls, is Apple waving its arse at its rivals.
Wi-Fi only: £399 / £479 / £559
Wi-Fi and 3G: £499 / £579 / £659
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g24 on March 28th, 2011
Blimey, hadn’t noticed these reduced prices.
Isn’t this a bit unusual: market domination resulting in a great product, competitively priced? What’s going on?
Gary on March 29th, 2011
I think the price drop was purely to annoy rivals, but it’s interesting that Apple can afford to do it. They’ve invested heavily – billions of dollars – in production plants for things such as touch screens, and the result of that is that they can get components for considerably less than, and in bigger quantities than, any of their competitors.
It’s largely Tim Cook’s doing, I think. He’s the Steve Jobs of supply chains, it seems.
Squander Two on March 30th, 2011
The Steve Jobs of supply chains is probably Taiichi Ohno. So nerr.
Gary on March 30th, 2011
I was thinking more of people who are still alive :)
Squander Two on March 30th, 2011
Picky.