Comments on: ASDA wants to edit your magazines http://www.bigmouthstrikesagain.com/archives/1643 Freelance writer Gary Marshall on technology, music, Macs and more Fri, 10 Feb 2012 15:25:25 +0000 hourly 1 http://wordpress.org/?v= By: Gary http://www.bigmouthstrikesagain.com/archives/1643/comment-page-1#comment-12230 Gary Thu, 14 Aug 2008 13:45:33 +0000 http://www.bigmouthstrikesagain.com/?p=1643#comment-12230 Hi Chris. You're absolutely right, of course. "Sadly commonplace" sums it up. Hi Chris. You’re absolutely right, of course. “Sadly commonplace” sums it up.

]]> By: Chris Green http://www.bigmouthstrikesagain.com/archives/1643/comment-page-1#comment-12229 Chris Green Thu, 14 Aug 2008 12:33:02 +0000 http://www.bigmouthstrikesagain.com/?p=1643#comment-12229 This is sadly commonplace in US supermarkets for magazine, newspaper and book placement, and no different to what goes on in both US and UK supermarkets for product placement and shelf space for food and other non-food items (except the advertising bit obviously). Space contribution charges, merchandising set-up fees, all everyday occurences, and are often one of the reasons why small food brands struggle to get into major supermarket chains - not because they can't meet the unit costs supermarts push for or even the order quantities, but because they can't afford the fees to get on the shelf in the first place. This is sadly commonplace in US supermarkets for magazine, newspaper and book placement, and no different to what goes on in both US and UK supermarkets for product placement and shelf space for food and other non-food items (except the advertising bit obviously).

Space contribution charges, merchandising set-up fees, all everyday occurences, and are often one of the reasons why small food brands struggle to get into major supermarket chains – not because they can’t meet the unit costs supermarts push for or even the order quantities, but because they can’t afford the fees to get on the shelf in the first place.

]]> By: Gary http://www.bigmouthstrikesagain.com/archives/1643/comment-page-1#comment-12222 Gary Sat, 09 Aug 2008 08:10:39 +0000 http://www.bigmouthstrikesagain.com/?p=1643#comment-12222 Quick update: the guardian reports that ASDA has backed down. It was an overenthusiastic newbie, apparently. Quick update: the guardian reports that ASDA has backed down. It was an overenthusiastic newbie, apparently.

]]> By: Heather http://www.bigmouthstrikesagain.com/archives/1643/comment-page-1#comment-12205 Heather Thu, 31 Jul 2008 20:03:24 +0000 http://www.bigmouthstrikesagain.com/?p=1643#comment-12205 Well, remember who owns Asda. http://www.wiretapmag.org/stories/24069/ Well, remember who owns Asda.

http://www.wiretapmag.org/stories/24069/

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