Mac owners more likely to buy music, wear polo-necks

Interesting press release from the NPD Group: 50% of Mac users pay for downloads compared to just 16% of PC users. They’re also more likely to buy CDs.

While there are demographic differences between Mac and PC owners (anybody got a link to reliable stats on that? I think it’d be fascinating), the most obvious explanation for the big difference in paid-for downloads is that the PC download market is a frustrating, confusing pain in the arse.

5 thoughts on “Mac owners more likely to buy music, wear polo-necks

  1. Stephen says:

    Sources? We don’t need no steenkin’ sources! We is Mac users…

    I hate polo necks. But I am of course richer and smarter than the average PC user. So there’s your demographic.

    Good point about the PC download market. But there is iTunes for Windows…

  2. Gary says:

    Yeah, but on windows it’s just one of many options – and for a while it wasn’t an option at all.

    So there’s your demographic.

    Heh. Well, indeed – Macs are still more expensive than PCs. Particularly now with the post-vista laptop price crash. That, and of course PCs sell to absolutely everybody. I’m only really asking for a link to reliable stats to confirm what everybody knows.

    Tangent: Fake Steve is really on form this week.

  3. mupwangle says:

    >>Tangent: Fake Steve is really on form this week.

    That reminds me – some of your links on the right are out of date.

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